Selected work

Real builds. Real outcomes.

A short list across websites, ecommerce, marketing systems, and product sourcing. Each one shipped, used in production, and earning its keep.

01 · 2025

Web app · ecommerce

Creator commerce platform

Problem: Independent creators couldn't sell digital goods without surrendering 30% to incumbent marketplaces.
Build: Full storefront platform, automated payouts, discovery feeds, and content systems for thousands of stores.
Outcome: Thousands of creators onboarded in the first quarter.

Next.jsStripe ConnectPostgresCloudflareAI-assist

02 · 2024

Web app · marketplace

Problem: A specialty supplier network was running on email threads, spreadsheets, and PDF quotes.
Build: Multi-tenant marketplace, supplier onboarding, and a quote workflow that replaced the inbox.
Outcome: Cut quote turnaround from days to minutes.

TanStack StartPostgresCloudflareAutomation

03 · 2024

Sourcing · ecommerce

Problem: A founder had a product idea, a target margin, and no manufacturing relationships.
Build: Supplier shortlist, sample rounds, signed terms, and a Shopify store ready for the first PO.
Outcome: First production run delivered on spec, on time, and on margin.

SourcingShopifyKlaviyo3PL

04 · 2023

Content · marketing

Problem: A growing store had traffic ceilings and an editorial calendar that wasn't moving the needle.
Build: Site architecture rebuild, programmatic SEO templates, and a content ops system with monthly briefs.
Outcome: Organic traffic and assisted revenue both up materially within two quarters.

Headless CMSProgrammatic SEOAnalyticsEditorial

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