03 — Content & Marketing

Content that ranks. Marketing that compounds.

Editorial written by people who've sold the thing. SEO architecture that earns traffic for years. Lifecycle, attribution, and reporting wired into the rest of your stack.

The work

What we build

Four overlapping practices. Most engagements start with one and grow into the others as the system matures.

Custom content creation

Editorial, product, and SEO content written by people who understand the business.

  • Long-form, landing pages, product copy
  • Briefs, drafts, edits, publishing
  • Tone that matches your brand, not a template

SEO & content systems

CMS, content ops, and SEO architecture that compounds over time.

  • Keyword research and site architecture
  • Programmatic SEO where it earns
  • Internal linking, schema, and technical SEO

Lifecycle & email marketing

Email, lifecycle, and onboarding flows wired into the rest of the business.

  • ESP setup and migrations
  • Welcome, nurture, win-back flows
  • Segmentation grounded in real data

Attribution & reporting

Marketing you can measure, not guess at.

  • Analytics that match what finance sees
  • Channel and campaign attribution
  • Affiliate and partner program tracking
How we work

Audit → Plan → Ship → Compound

01
Audit

Where you rank, what converts, what's leaking. A direct read on the next 90 days.

02
Plan

A short, prioritized roadmap — topics, pages, flows, and the metrics each one moves.

03
Ship

Pages, posts, emails, and instrumentation live. Not a deck, the actual work.

04
Compound

We tune, expand, and report monthly. Content is an asset; we treat it like one.

Tell us what you're trying to grow.

A few sentences on the goal and the channels you care about. We reply within 1–2 business days with a direct read.

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